A female-founded consultancy dedicated to transforming workplace culture and communications with radical honesty.

  • Emily

    Emily Firth

    Consultant Partner & Co- Founder

    Emily has 15 years’ experience of transforming global brands like Sony, Absolut and Dove from the inside-out. She’s also the former (award-winning) Head of Employer Branding at Booking.com overseeing attraction and retention comms strategies for 70+ markets from the Netherlands to Israel to China.

    Emily is on a mission to drive greater creativity in talent communication and has built a reputation for straight-talking in the Employer Brand space. She is passionate about translating complex ideas into storytelling that captures hearts and heads.

  • Rhiannon

    Rhiannon Stroud

    Consultant Partner & Co- Founder

    Rhiannon has over a decade’s experience in employer brand, employee engagement and colleague communications, having held Head of Strategy roles at global consultancies McCann Synergy and Capita.

    Rhi believes a great employer brand is one that’s heard and felt at every stage of the employee journey. EX strategy is Rhi’s happy place – with experience executing on every touchpoint in the colleague lifecycle – from pensions and benefits, to performance management, to wellbeing and more.

  • Sophie

    Sophie Drummond

    Client Service Director

    Sophie has worked at leading EB and EX agencies for over 10 years, delivering strategic, creative solutions for a multitude of global household brands.

    Sophie is a natural team leader and relationship builder, bringing people and processes together to deliver seamlessly. She’s a trusted partner to our clients, learning how they like to work, and optimising our approach around their needs.

  • Carly Hookey

    Carly Hookey

    Client Lead

    Carly has over a decade's worth of experience leading employee engagement and experience briefs for global clients. Working for large corporations as well as for EB and EX agencies, Carly brings a wealth of knowledge from both sides of the fence.

    Throughout Carly’s diverse career, she has excelled in both problem-solving and building strong relationships. She believes the key to success is a mutual partnership built on trust.

  • Georgia Wilkinson

    Georgia Wilkinson

    Client Lead

    Georgia brings over seven years of experience in the EX and EB space, working across a wide range of industries to deliver strategic, creative communications.

    Georgia is known for her strong client relationships and positive, can-do attitude, Georgia seamlessly adapts to diverse client needs and working styles, ensuring each project drives meaningful results.

  • Mark Ivan Serunjogi

    Mark Ivan Serunjogi

    Strategy Director

    With 15 years’ experience in strategic marketing communications, Mark Ivan has a deep specialism in ED&I and employer branding. He’s led cultural initiatives and strategy for companies like GetYourGuide, Bitly, and Zalando, working with global, multifunctional teams to align brand vision with inclusive practices.

    Mark Ivan believes in authentic employer brands rooted in equitable employee experiences, knowing that human-centered organisations aren’t just good to have—they make business sense.

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